With nearly 10 years of experience in branding, creative direction, and marketing design. My work bridges creativity and strategy, helping brands communicate with clarity and intention across print, digital, packaging, and large-scale formats.

I’ve worked in both fast-paced agencies and corporate global teams, giving me a unique ability to adapt, collaborate cross-functionally, and deliver design that’s both creative and effective. For over 7 years, I’ve specialized in the healthcare and medical device industry, leading the creation of FDA-compliant, impactful materials within highly regulated environments.

I believe good design is more than just a pretty picture — it’s about the meaning behind every element and the emotions it evokes. People don’t just buy products; they connect with feelings. That’s why I approach design with purpose, precision, and creativity, crafting visuals that resonate deeply with your audience and elevate your brand.

If you're looking to strengthen your brand, refine your visuals, and create a look and feel that truly reflects your business, I’m here to help. Whether you’re launching something new or refining your existing identity, I’ll work with you to bring your vision to life.

This site is not just my portfolio but also a home for my design studio, where I partner with businesses to create impactful, purposeful design that connects and drives results.

Imagine what’s possible
let’s create something great together.

Get in touch to discuss your project or book a consultation.

About Me

I’m Elsa Oroz,

the designer and creative mind behind this boutique studio—where every project is approached with intention, clarity, and a personalized touch.

With a strong background in branding, visual communication, and marketing design, I specialize in creating visuals that not only look beautiful—but connect meaningfully with their audience.

From corporate campaigns to global toolkits, I bring years of experience working with cross-functional teams, including marketing, professional affairs, and global stakeholders. I’ve especially focused on the vision care and medical device industries, navigating complex regulations while delivering cohesive, impactful design.

This studio is built on the belief that great design starts by truly understanding your goals. Whether you're launching a new brand or strengthening an existing one, I’m here to translate your ideas into visuals that work—with elegance, precision, and creativity.

Imagine what’s possible
let’s create something great together.

Get in touch to discuss your project or book a consultation.

ABOUT ME

Résumé

Creative Expertise

Global Senior Graphic Designer 2023-2025

CooperVision | Global Marketing Communications

• Led the creative direction and execution for major global initiatives, including CooperVision’s sustainability campaign, achieving a +85% adoption worldwide and ensuring brand consistency across regions.

• Collaborated with key global stakeholders and cross-functional teams to develop creative strategy and direction for campaigns and ad-hoc creative efforts.

• Created digital and print assets, including large-format graphics, corporate templates, and interactive POP displays, strengthening brand presence and customer engagement.

• Developed and refined brand guidelines, including new logo creations standards and private label/house brand visual identity, ensuring consistency across all materials.

• Managed external creative teams and agencies, providing strategic direction to maintain brand standards and meet project deadlines.

Senior Graphic Designer 2019-2023

CooperVision Specialty EyeCare | Marketing - Americas

• Led design for multiple specialty contact lens brands, producing marketing materials to support sales doctor education & training materials, patient user instructions, and product promotion.

• Designed industry-leading trade show materials, including booth designs, large-format prints, promotional assets, and interactive marketing products, enhancing brand engagement and visibility in industry events, such as Las Vegas conferences.

• Developed technical training modules for practitioner certification, lens fitting guides, and patient care handling guides to enhance product knowledge, drive sales, and improve patient care.

• Integrated newly acquired lenses into the company’s brand portfolio, ensuring smooth branding alignment across all assets.

Co-owner & Managing Partner 2020-2023

Smart Disinfecting

• Launched and managed all aspects of the business, from branding to day-to-day operations.

• Created comprehensive branding for Smart Disinfecting, developed visual direction, brand identity, marketing materials, and a full brand identity.

• Developed marketing materials and strategy, including digital presence and social media content creation, website, business system

• Managed day-to-day business operations, client communication, and appointment scheduling.

Graphic Designer/Marketing Specialist 2017-2019

Paragon Vision Sciences

• Drove a 60% sales increase for a specialized lens product through targeted, high-impact marketing materials and strategic brand positioning.

• Brought to life a successful lifestyle campaign, with over 10,400 brochures ordered by in multiple languages, along with a full suite of materials—including landing pages, posters, banners, booth graphics, and event signage—for global trade shows.

• Designed interactive marketing materials, including a custom 3D View Master and sample product box kits, enhancing customer engagement at industry events.

Branding & Visual Identity:
Cohesive brand development.

Creative Direction:
Leading concept development
and execution.

FDA Compliance &
Healthcare regulations:
Adherence to medical device
industry standards.

Marketing Collateral & Sales Enablement:
High-impact design to support sales teams and business objectives.

Experience