Large-Scale

Graphics

Where Creativity Meets Strategy

Conference Graphics

EXPLORE MY MARKETING DESIGN WORK

Environmental Graphic

Banners & Posters

Paragon CRT®

Trade Shows & Large-Scale Graphics | Trade Show co

CONFERENCE BOOTH GRAPHICS

AMPLIFY Booth

In an effort to elevate the conference experience, I designed a captivating booth that embodies the "AMPLIFY YOUR IMPACT" theme. Initially, the company prided itself on developing unique themes for each event, ensuring that they resonated with attendees in a fresh way. However, after discovering the powerful concept of AMPLIFY YOUR IMPACT, they recognized its potential to create a cohesive identity across multiple conferences. This led to a strategic decision to adopt the Amplify theme for an entire year, adapting it alongside other thematic elements for various marketing events. The resulting booth design reflects this innovative approach, using the brand's vibrant colors and interactive elements to engage participants and foster meaningful connections. By honing in on a singular, impactful theme, the company not only enhances its brand presence but also enriches the overall experience for conference-goers.

Paragon CRT®

Innovative Marketing Solutions | Interactive Tools

CONFERENCE BOOTH DISPLAY

Lifestyle Campaign Launch

To promote Paragon CRT® contact lenses in a way that resonated with both kids and parents, I led the development of a nostalgic-meets-novelty marketing tool: a custom-branded Viewmaster. This interactive piece brought the CRT journey to life in 3D and quickly became a standout favorite among the sales team and eye care practices. The project blended emotional appeal, education, and engagement into one cohesive experience.

Client: Paragon Vision Sciences
Role: Lead Graphic Designer
Collaboration: Marketing Director
Focus: Sales, B2C

Environmental Graphics

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ENVIRONMENTAL GRAPHIC DESIGN

Academy Design Wall & Backdrop

To enhance the visual appeal of the Academy at CooperVision, I incorporated a vibrant logo, strategically placed at the top of the backdrop. To maintain alignment with the brand guidelines, I also integrated signature watercolor elements at the bottom, infusing the design with a touch of creativity and warmth. This backdrop is specifically crafted to serve as an inviting setting for photographs during events held at the academy. Whether welcoming visitors or hosting doctor residents, the backdrop will not only elevate the aesthetic of the occasion but also reinforce the brand's identity. By merging functionality with a pleasing design, the enhanced backdrop is sure to make a memorable impression on all who encounter it.

CooperVision®

Client: CooperVision

Role: Creative Direction & Graphic Designer

Collaboration: Events Manager, Print company, Global MarCom, Plant Maintenance Manager.

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“Sending an extra special shoutout to our incredibly talented designer
Elsa Oroz for going above and beyond to make this perfect.

While Picasso-esque perfection is simply in her nature, Elsa took this piece very seriously and personally, as she is a Onefit scleral lens wearer herself. She analyzed every aspect of the guide, comparing it to her daily application and removal experience. Elsa not only provided invaluable insights every step of the way, but also took the initiative to take high quality pictures of herself handling the lenses, filling in many gaps where our imagery was not ideal.

Thank you Elsa for your dedication in making this guide as detailed and user-friendly as it is beautiful.”

-Beth C.

Senior Manager, Marketing Communications

★★★★★

PROJECT OVERVIEW
How Ortho-K Works?

The bay area of San Francisco is one of Ortho-K ( Orthokeratology) markets and is full of engineer parents who what to understand how Ortho-K works before they put their children into the treatment modality.

To answer that need for information, we created this piece that explains the physics and science behind the “magic” of Ortho-K.

+8,250

Reproductions for tear-off pads

Brochures Printed

5 Languages

+14,150

Translated into

Data from approximately 2022 (or earlier) indicates. Current figures are likely higher.

PROJECT OVERVIEW
Portfolio Brochure

To answer that need for information, we created this piece that explains the physics and science behind the “magic” of Ortho-K.

PROJECT OVERVIEW
Portfolio Brochure

To answer that need for information, we created this piece that explains the physics and science behind the “magic” of Ortho-K.

PROJECT OVERVIEW
How Ortho-K Works?

To answer that need for information, we created this piece that explains the physics and science behind the “magic” of Ortho-K.

PROJECT OVERVIEW
Onefit™ Info Postcard

Partnered with the product marketer for Onefit™ scleral and irregular cornea business to create a postcard campaign that addresses a range of conditions including Dry Eye, Keratoconus, and Presbyopia.

The postcards are compact – while still large enough to tell our product story - and versatile enough to be displayed in a wide variety of ways.

PROJECT OVERVIEW
Levels of Nearsightedness

How does your child SEE the word?
I am sure you or someone you know has nearsightedness,

42 Banners

Ordered

Reproductions for Tear-off Pads

+21,850

Data from approximately 2022 (or earlier). Current figures are likely higher.

43 Posters

Printed

Ortho-K Lens Fitting
Certification Modules

Designed two certification programs for Eye Care Practitioners (ECPs) to learn how to fit Paragon CRT® and iSee™ Ortho-K lenses. The project involved creating multiple technical guides — from getting started to troubleshooting — ensuring precise visual accuracy to support correct lens fitting.

Role: Lead Graphic Designer
Team: Professional Affairs, Regulatory
Deliverables: Certification modules, lens fitting guides, troubleshooting graphics, ECP education materials

Design Highlights

Created precise lens-to-eye graphics — 1mm could make a difference
Translated complex clinical data into clear, visual instructions
Maintained brand consistency and compliance for a regulated industry

ROLE & CONTRIBUTIONS

As the Lead Graphic Designer on this global campaign, I was responsible for bringing this campaign to life across every touchpoint:

Concept development for the full campaign look and feel
Visual storytelling across multiple lifestyle themes
Designing all key materials:
- Full Visual Identity for the lifestyle campaign
- Booth Graphics for two major trade show events
- Printed Brochures (ordered in 10,400+ copies, translated into multiple languages)
- Landing Pages and Digital Assets
- Posters and Stand-up Banners for clinics and practitioner offices
- Event Signage and promotional materials
- Video Introduction
Aligning design direction with marketing and product strategy
Managing visual consistency across print and digital outputs
Collaborating cross-functionally with the marketing team and external vendors

TOOLKIT ADOPTED

+90% of regions

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FINAL DESIGNS

Toolkit & System Overview

This was a passion project for me—one that merged my visual storytelling skills with my personal values around sustainability and planet care. I’m proud of how each element tells a story and how the toolkit empowers teams to communicate sustainability with purpose and impact.

DESIGN APPROACH & CREATIVE CONTRIBUTIO

We created a modular visual system rooted in the four elements—Water, Fire, Earth, and Air—to represent diverse adult lifestyles:

Water: Surfer/water sports
Fire: Social lifestyle, bold and expressive
Earth: Rock climber, grounded and adventurous
Air: Business professional, urban, sleek
All Elements: A general creative merging lifestyles for broader appeal

This layered approach allowed us to target different personas, while keeping the overall campaign cohesive, fresh, and energetic. Bold imagery, movement, vibrant colors, and lifestyle photography were key components.