CooperVision | Sustainability

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Unified Portfolio

Sustainability Toolkit

THE GOAL

Unified portfolioPRODUCT DOSSIER

Creating a unified look for acquired brands by CooperVision with different contact lens modalities

The challenge was to create unified look for all modalities into a singular portfolio of Specialty Lenses.

The company needed aportfolio puece that would show the combined product selection

CooperVision Specialty EyeCare

Branding & Corporate Identity | Unified Portfolio

Smart Disinfecting Branding & Marketing

Developed a style guide with:

• Hero master visual creation with strong rationale behind every element (Translated into multiple languages)

• Typography & Title Treatments

• The visual system for their sustainability commitments is rooted in five pillars with a meaningful abstract approach:

  • Design with Intention – represented with contact lens blisters

  • Powered by People – with a thumb print created by trees

  • Source Responsibly – represented by a sunflower

  • Recover + Repurpose – shown through recycled plastic pellets

  • Offset our Possible Impact – visualized by the ocean

• Plastic Neutrality and Sunflower initiative hero images aligning with master brand

• Approved photography selection & color standards

• Typography guidelines, stylized headline treatments, and text overlays

• Watercolor accents to connect back to the master brand

• Web graphics, icons, and tier-specific visuals

The creative system was intentionally designed to be flexible and adaptable across global regions while upholding a strong, unified visual narrative that reinforces brand consistency.

ROLE & CONTRIBUTIONS

As the Lead Graphic Designer on this global campaign, I was responsible for bringing this campaign to life across every touchpoint:

• Concept development for the full campaign look and feel

• Visual storytelling across multiple lifestyle themes

• Designing all key materials:

  • Full Visual Identity for the lifestyle campaign

  • Booth Graphics for two major trade show events

  • Printed Brochures (ordered in 10,400+ copies, translated into multiple languages)

  • Landing Pages and Digital Assets

  • Posters and Stand-up Banners for clinics and practitioner offices

  • Event Signage and promotional materials

  • Video Introduction

• Aligning design direction with marketing and product strategy

• Managing visual consistency across print and digital outputs

• Collaborating cross-functionally with the marketing team and external vendors

Corporate PowerPoint Templates

The corporate PowerPoint presentation developed for CooperVision incorporates watercolor elements from the master brand, creating a vibrant and engaging look that captures the essence of the brand. Each slide has been meticulously designed to ensure ample space for copy while remaining user-friendly, allowing employees to easily edit and customize the content.

Two separate presentations were created: one featuring a harmonious blend of cool tone colors, and the other with warm tone colors, The selected examples showcase a range of slides that reflect both creativity and professionalism, making it an effective tool for internal communications and presentations.

INITIATIVES MASTER VISUALS

As the Lead Graphic Designer on this global campaign, I was responsible for bringing this campaign to life across every touchpoint:

PLASTIC NEUTRALITY

Sunflower compositions
A library of deconstructed sunflower elements including sunflower heads, different blooming stages, leafs, stems and bees, are available for users to construct in endless configurations. Sunflowers were hand-painted by the artist who created the CooperVision logo watermark.

TOOLKIT

This Sustainability 2024 refresh toolkit was created to align the company’s global sustainability messaging and visuals under one cohesive, inspiring visual system. I led the creative direction, establishing the look and feel to be used by CooperVision's teams worldwide. From hero imagery to visual guidelines, every detail was carefully crafted to reflect the commitment to the people + planet .

TOOLKIT ADOPTED

+90% of regions

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FINAL DESIGNS

Toolkit & System Overview

This was a passion project for me—one that merged my visual storytelling skills with my personal values around sustainability and planet care. I’m proud of how each element tells a story and how the toolkit empowers teams to communicate sustainability with purpose and impact.

DESIGN APPROACH & CREATIVE CONTRIBUTIO

We created a modular visual system rooted in the four elements—Water, Fire, Earth, and Air—to represent diverse adult lifestyles:

• Water: Surfer/water sports

• Fire: Social lifestyle, bold and expressive

• Earth: Rock climber, grounded and adventurous

• Air: Business professional, urban, sleek

• All Elements: A general creative merging lifestyles for broader appeal

This layered approach allowed us to target different personas, while keeping the overall campaign cohesive, fresh, and energetic. Bold imagery, movement, vibrant colors, and lifestyle photography were key components.