Unified Portfolio

Smart Disinfecting
Branding, Marketing Strategy

Sustainability Visual

Paragon CRT®

Team: Collaborated with Global MarCom team, Sustainability leaders, Agency, Digital and PR team
Focus: Sustainability | Global Reach

Ortho-K Lens Removal & Application Guide

This Sustainability 2024 refresh toolkit was created to align the company’s global sustainability messaging and visuals under one cohesive, inspiring visual system. I led the creative direction, establishing the look and feel to be used by CooperVision's teams worldwide. From hero imagery to visual guidelines, every detail was carefully crafted to reflect the commitment to the people + planet .

Client: CooperVision

Role: Lead Designer, Visual Strategy, Toolkit Creator

Educational & training Materials | Medical Device | Contact Lenses

PROJECT OVERVIEW

Onefit™ Care & Handling Guide

The Onefit scleral lens handling guide for Onefit™ Scleral Lenses needed a serious freshening up.

This new and improved version features a clean design approach while also communicating a great deal of information.

The newly revamped Onefit Scleral Lens Handling Guide represents a significant enhancement over its predecessor, providing users with a clearer and more informative experience. With a fresh design approach, the guide effectively communicates essential information while maintaining an aesthetically pleasing layout. This updated version prioritizes user-friendliness, allowing eye care professionals and patients to easily navigate the content and quickly access key handling tips and insights on OneFit™ scleral lenses. The transformation not only modernizes the presentation but also ensures that crucial details are readily available, facilitating better understanding and application of best practices for lens care. Overall, this guide serves as a vital resource, enhancing the experience for those who rely on Onefit scleral lenses.

Onefit Scleral Lenses | Blanchard

Photography, booklet design

“Sending an extra special shoutout to our incredibly talented designer
Elsa Oroz for going above and beyond to make this perfect.

While Picasso-esque perfection is simply in her nature, Elsa took this piece very seriously and personally, as she is a Onefit scleral lens wearer herself. She analyzed every aspect of the guide, comparing it to her daily application and removal experience. Elsa not only provided invaluable insights every step of the way, but also took the initiative to take high quality pictures of herself handling the lenses, filling in many gaps where our imagery was not ideal.

Thank you Elsa for your dedication in making this guide as detailed and user-friendly as it is beautiful.”

-Beth C.

Senior Manager, Marketing Communications

★★★★★

PROJECT OVERVIEW
How Ortho-K Works?

The bay area of San Francisco is one of Ortho-K ( Orthokeratology) markets and is full of engineer parents who what to understand how Ortho-K works before they put their children into the treatment modality.

To answer that need for information, we created this piece that explains the physics and science behind the “magic” of Ortho-K.

+8,250

Reproductions for tear-off pads

Brochures Printed

5 Languages

+14,150

Translated into

Data from approximately 2022 (or earlier) indicates. Current figures are likely higher.

PROJECT OVERVIEW
How Ortho-K Works

The bay area of San Francisco is one of Ortho-K ( Orthokeratology) markets and is full of engineer parents who what to understand how Ortho-K works before they put their children into the treatment modality.

To answer that need for information, we created this piece that explains the physics and science behind the “magic” of Ortho-K.

PROJECT OVERVIEW
Onefit™ Info Postcard

Partnered with the product marketer for Onefit™ scleral and irregular cornea business to create a postcard campaign that addresses a range of conditions including Dry Eye, Keratoconus, and Presbyopia.

The postcards are compact – while still large enough to tell our product story - and versatile enough to be displayed in a wide variety of ways.

PROJECT OVERVIEW
Levels of Nearsightedness

How does your child SEE the word?

I am sure you or someone you know has nearsightnedess,

As a parent

42 Banners

Ordered

Reproductions for Tear-off Pads

+21,850

Data from approximately 2022 (or earlier). Current figures are likely higher.

43 Posters

Printed

Ortho-K Lens Fitting
Certification Modules

Designed two certification programs for Eye Care Practitioners (ECPs) to learn how to fit Paragon CRT® and iSee™ Ortho-K lenses. The project involved creating multiple technical guides — from getting started to troubleshooting — ensuring precise visual accuracy to support correct lens fitting.

Role: Lead Graphic Designer
Team: Professional Affairs, Regulatory
Deliverables: Certification modules, lens fitting guides, troubleshooting graphics, ECP education materials

Design Highlights

• Created precise lens-to-eye graphics — 1mm could make a difference

• Translated complex clinical data into clear, visual instructions

• Maintained brand consistency and compliance for a regulated industry

TOOLKIT ADOPTED

+90% of regions

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This was a passion project for me—one that merged my visual storytelling skills with my personal values around sustainability and planet care. I’m proud of how each element tells a story and how the toolkit empowers teams to communicate sustainability with purpose and impact.