Innovative
Marketing Solutions
Paragon CRT®
Client: Paragon Vision Sciences
Role: Creative Direction & Execution. Developed concept and story, worked with vendors for production of reels and stand.
Collaboration: Marketing Director
Focus: Sales, B2C
Innovative Marketing Solutions | Interactive Tools
PROJECT OVERVIEW
View-Master POP Display
To promote Paragon CRT® contact lenses in a way that resonated with both kids and parents, I led the development of a nostalgic-meets-novelty marketing tool: a custom-branded Viewmaster. This interactive piece brought the CRT journey to life in 3D and quickly became a standout favorite among the sales team and eye care practices. The project blended emotional appeal, education, and engagement into one cohesive experience.
Kids Story
Mom & Dad Story
Two Reels, One Story Series:
One Reel tailored for kids, highlighting the benefits in a fun, simple way.
One Reel for parents, briefly explaining what nearsightedness is, the challenges it can bring to children, and how the product can help.
Paragon CRT®
Innovative Marketing Solutions | Interactive Tools
PROJECT OVERVIEW
View-Master POP Display
To promote Paragon CRT® contact lenses in a way that resonated with both kids and parents, I led the development of a nostalgic-meets-novelty marketing tool: a custom-branded Viewmaster. This interactive piece brought the CRT journey to life in 3D and quickly became a standout favorite among the sales team and eye care practices. The project blended emotional appeal, education, and engagement into one cohesive experience.
Kids Story
Mom & Dad Story
Client: Paragon Vision Sciences
Role: Creative Direction & Execution. Developed concept and story, worked with vendors for production of reels and stand.
Collaboration: Marketing Director
Focus: Sales, B2C
Two Reels, One Story Series:
One Reel tailored for kids, highlighting the benefits in a fun, simple way.
One Reel for parents, briefly explaining what nearsightedness is, the challenges it can bring to children, and how the product can help.
OBJECTIVE
Create a compelling, hands-on sales tool that would introduce practitioners to the ALTIUS lens technology and encourage them to experience the product firsthand.
Role: Creative Direction, Graphic Designer
Team: Altius Marketing Team
Deliverables: Box Creative Direction, Designed mini lens packaging version
ALTIUS
OBJECTIVE
Create a compelling, hands-on sales tool that would introduce practitioners to the ALTIUS lens technology and encourage them to experience the product firsthand.
APPROACH
Designed as an interactive sample box for the sales team to bring directly to practitioners, the kit included ALTIUS Amber and ALTIUS Gray-Green sample lenses. Each lens was presented with messaging explaining its intended purpose and benefits, giving practitioners an easy way to explore the differences between the two options and experience ALTIUS firsthand.
ALTIUS Trial Lens Box
Innovative Marketing Solutions | Sales Enablement Pieces
Patient Consultation Guide
Innovative Marketing Solutions | Sales Enablement Pieces
PROJECT OVERVIEW
Levels of Nearsightedness
This innovative resource pack allows to parents to experience firsthand how their nearsighted children see their world. Critically relevant settings of the classroom, school crossing and more drive home the point of how myopia can impact a child’s welfare.
Paragon CRT®
Client: CooperVision
Role: Lead Designer
Collaboration: Marketing Director, Sales Reps
Stand-up Banner
Tear-off pads
In-office Posters
Innovative Marketing Solutions | Print Materials
PROJECT OVERVIEW
How Ortho-K Works?
The bay area of San Francisco is one of Ortho-K ( Orthokeratology) markets and is full of engineer parents who what to understand how Ortho-K works before they put their children into the treatment modality.
To answer that need for information, we created this piece that explains the physics and science behind the “magic” of Ortho-K.
+8,250
Reproductions for tear-off pads
Brochures Printed
5 Languages
+14,150
Translated into
Data from approximately 2022 (or earlier) indicates. Current figures are likely higher.
PROJECT OVERVIEW
Onefit™ Info Postcard
Partnered with the product marketer for Onefit™ scleral and irregular cornea business to create a postcard campaign that addresses a range of conditions including Dry Eye, Keratoconus, and Presbyopia.
The postcards are compact – while still large enough to tell our product story - and versatile enough to be displayed in a wide variety of ways.
42 Banners
Ordered
Reproductions for Tear-off Pads
+21,850
Data from approximately 2022 (or earlier). Current figures are likely higher.
43 Posters
Printed
ALTIUS Trial
Objective
Create a compelling, hands-on sales tool that would introduce practitioners to the ALTIUS lens technology and encourage them to experience the product firsthand.
Approach
Designed as an interactive sample box for the sales team to bring directly to practitioners, the kit included ALTIUS Amber and ALTIUS Gray-Green sample lenses. Each lens was presented with messaging explaining its intended purpose and benefits, giving practitioners an easy way to explore the differences between the two options and experience ALTIUS firsthand.
Role: Lead Graphic Designer
Team: Professional Affairs, Regulatory
Deliverables: Certification modules, lens fitting guides, troubleshooting graphics, ECP education materials
Design with Purpose.
SELSA Studio
Creative Design & Marketing
By Elsa Oroz
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Connect
SELSAstudio@gmail.com
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