Where Creativity Meets Strategy

Interactive Tools

EXPLORE MY MARKETING DESIGN WORK

Print Materials

Sales Enablement Pieces

Paragon CRT®

Client: Paragon Vision Sciences
Role: Creative Direction & Execution. Developed concept and story, worked with vendors for production of reels and stand.
Collaboration: Marketing Director
Focus: Sales, B2C

Innovative Marketing Solutions | Interactive Tools

PROJECT OVERVIEW

View-Master POP Display

To promote Paragon CRT® contact lenses in a way that resonated with both kids and parents, I led the development of a nostalgic-meets-novelty marketing tool: a custom-branded Viewmaster. This interactive piece brought the CRT journey to life in 3D and quickly became a standout favorite among the sales team and eye care practices. The project blended emotional appeal, education, and engagement into one cohesive experience.

Kids Story

Mom & Dad Story

Paragon CRT®

Innovative Marketing Solutions | Interactive Tools

PROJECT OVERVIEW

View-Master POP Display

To promote Paragon CRT® contact lenses in a way that resonated with both kids and parents, I led the development of a nostalgic-meets-novelty marketing tool: a custom-branded Viewmaster. This interactive piece brought the CRT journey to life in 3D and quickly became a standout favorite among the sales team and eye care practices. The project blended emotional appeal, education, and engagement into one cohesive experience.

Kids Story

Mom & Dad Story

Client: Paragon Vision Sciences
Role: Creative Direction & Execution. Developed concept and story, worked with vendors for production of reels and stand.
Collaboration: Marketing Director
Focus: Sales, B2C

Two Reels, One Story Series:

• One Reel tailored for kids, highlighting the benefits in a fun, simple way.

• One Reel for parents, briefly explaining what nearsightedness is, the challenges it can bring to children, and how the product can help.

PROJECT OVERVIEW

Levels of Nearsightedness

This innovative resource pack allows to parents to experience firsthand how their nearsighted children see their world. Critically relevant settings of the classroom, school crossing and more drive home the point of how myopia can impact a child’s welfare.

This initiative was created initially as a poster to be used in Eye Care Practitioners, then evolved into banners, and tear-offs for parents to take home and use as a reference.

Onefit Scleral Lenses | Blanchard

Client: CooperVision

Role: Lead Designer

Collaboration: Marketing Director, Sales Reps

Stand-up Banner

Tear-off pads

In-office Posters

“Sending an extra special shoutout to our incredibly talented designer
Elsa Oroz for going above and beyond to make this perfect.

While Picasso-esque perfection is simply in her nature, Elsa took this piece very seriously and personally, as she is a Onefit scleral lens wearer herself. She analyzed every aspect of the guide, comparing it to her daily application and removal experience. Elsa not only provided invaluable insights every step of the way, but also took the initiative to take high quality pictures of herself handling the lenses, filling in many gaps where our imagery was not ideal.

Thank you Elsa for your dedication in making this guide as detailed and user-friendly as it is beautiful.”

-Beth C.

Senior Manager, Marketing Communications

★★★★★

PROJECT OVERVIEW
How Ortho-K Works?

The bay area of San Francisco is one of Ortho-K ( Orthokeratology) markets and is full of engineer parents who what to understand how Ortho-K works before they put their children into the treatment modality.

To answer that need for information, we created this piece that explains the physics and science behind the “magic” of Ortho-K.

+8,250

Reproductions for tear-off pads

Brochures Printed

5 Languages

+14,150

Translated into

Data from approximately 2022 (or earlier) indicates. Current figures are likely higher.

PROJECT OVERVIEW
Patient Consultation Guide

-

PROJECT OVERVIEW
Portfolio Brochure

The bay area of San Francisco is one of Ortho-K ( Orthokeratology) markets and is full of engineer parents who what to understand how Ortho-K works before they put their children into the treatment modality.

To answer that need for information, we created this piece that explains the physics and science behind the “magic” of Ortho-K.

PROJECT OVERVIEW
Onefit™ Info Postcard

Partnered with the product marketer for Onefit™ scleral and irregular cornea business to create a postcard campaign that addresses a range of conditions including Dry Eye, Keratoconus, and Presbyopia.

The postcards are compact – while still large enough to tell our product story - and versatile enough to be displayed in a wide variety of ways.

PROJECT OVERVIEW
Levels of Nearsightedness

How does your child SEE the word?
I am sure you or someone you know has nearsightedness,

42 Banners

Ordered

Reproductions for Tear-off Pads

+21,850

Data from approximately 2022 (or earlier). Current figures are likely higher.

43 Posters

Printed

Ortho-K Lens Fitting
Certification Modules

Designed two certification programs for Eye Care Practitioners (ECPs) to learn how to fit Paragon CRT® and iSee™ Ortho-K lenses. The project involved creating multiple technical guides — from getting started to troubleshooting — ensuring precise visual accuracy to support correct lens fitting.

Role: Lead Graphic Designer
Team: Professional Affairs, Regulatory
Deliverables: Certification modules, lens fitting guides, troubleshooting graphics, ECP education materials

Design Highlights

• Created precise lens-to-eye graphics — 1mm could make a difference

• Translated complex clinical data into clear, visual instructions

• Maintained brand consistency and compliance for a regulated industry

ROLE & CONTRIBUTIONS

As the Lead Graphic Designer on this global campaign, I was responsible for bringing this campaign to life across every touchpoint:

• Concept development for the full campaign look and feel

• Visual storytelling across multiple lifestyle themes

• Designing all key materials:

  • Full Visual Identity for the lifestyle campaign

  • Booth Graphics for two major trade show events

  • Printed Brochures (ordered in 10,400+ copies, translated into multiple languages)

  • Landing Pages and Digital Assets

  • Posters and Stand-up Banners for clinics and practitioner offices

  • Event Signage and promotional materials

  • Video Introduction

• Aligning design direction with marketing and product strategy

• Managing visual consistency across print and digital outputs

• Collaborating cross-functionally with the marketing team and external vendors

TOOLKIT ADOPTED

+90% of regions

Write a short text about your service

Write a short text about your service

Service title 2

Service title 3

FINAL DESIGNS

Toolkit & System Overview

This was a passion project for me—one that merged my visual storytelling skills with my personal values around sustainability and planet care. I’m proud of how each element tells a story and how the toolkit empowers teams to communicate sustainability with purpose and impact.

DESIGN APPROACH & CREATIVE CONTRIBUTIO

We created a modular visual system rooted in the four elements—Water, Fire, Earth, and Air—to represent diverse adult lifestyles:

• Water: Surfer/water sports

• Fire: Social lifestyle, bold and expressive

• Earth: Rock climber, grounded and adventurous

• Air: Business professional, urban, sleek

• All Elements: A general creative merging lifestyles for broader appeal

This layered approach allowed us to target different personas, while keeping the overall campaign cohesive, fresh, and energetic. Bold imagery, movement, vibrant colors, and lifestyle photography were key components.